5 Grams Blog

The blog takes its name from its own opening line: five grams is the typical amount of glucose in the blood of an average human at any given time. It collects data and educational material on metabolic health from the VIV research team. The design runs on a tight palette of blue, white and black. Flat vector illustrations of people sit above the masthead, wave forms divide the sections, and a dark band carries the Latest article. Posts are filed under headings such as Metabolism 101, with article artwork built from the same illustration language — a ketosis diagram, an energy assimilation cycle.